As a route to popular mainstream success in publishing science fiction, the controversy generated by the Puppy campaigns was not a winning strategy. Even on the side opposed to the Puppy campaigns, the main beneficiaries of increased traffic were blogs and fanzines. While opposing the Puppy campaigns didn't hurt people's writing careers it did not, on the whole, boost them. Alexandria Erin's astute parodies and observations of the Puppies had given her a social media audience which grew further as she segued those skills into political commentary in the wake of Donald Trump's election[1].
On the pro-Puppy side, there was no obvious damage to Larry Correia's publishing success but he had already found his audience and a sympathetic publisher. Other Puppies such as Sarah Hoyt, Kat Paulk, and Dave Freer were already disgruntled with traditional publishing and by 2015 had increasingly seen hope in publishing ebooks independently through the vast markets created by Amazon and ebook readers such as the Kindle.
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