GB Daily Roundup: Game announcement or recruitment drive? | January 25, 2022

We hosted The GamesBeat and Facebook Gaming Summit today, and you kind find coverage of the event bel

Presented by    We hosted The GamesBeat and Facebook Gaming Summit today, and you kind find coverage of the event below. But there was also plenty of gaming news today, including the surprise announcement of new titles by Respawn and Blizzard (who, coincidentally, are both hiring). Catch up on all the excitement below. –Mike Minotti, GamesBeat reviews editor

Blizzard announces a new survival game not based on its existing franchises | VentureBeat Whatever comes of this new IP from Blizzard, it could be awhile before we get another update, let alone a proper name.

Lessons game companies can learn from Unilever's brand marketing strategies | VentureBeat What Unilever has earned from their foray into the gaming space, and why brand building is so important for gaming companies.

A MESSAGE FROM FACEBOOK GAMING Adapting your data strategy to the evolving privacy ecosystem Find out how to connect with your players with a new first-party data strategy. Our new playbook delivers insights surrounding a new performance equation - an innovative approach to games marketing that centers performance around people. With the privacy awakening impacting the industry at large, it’s never been more important for games to create and own first-party relationships with their players.

Achieving inclusive game design | VentureBeat How to achieve inclusive game design, featuring Renee Gittins, Osama Dorias, Laura Teclemariam, and Tara Voelker.

Audience-driven games are evolving entertainment | VentureBeat In this panel at the GamesBeat and Facebook Gaming Summit, the panelists discuss the rise of audience participation games.

A MESSAGE FROM FACEBOOK GAMING Building Direct Connections With Players Find out how to connect with your players with a new first-party data strategy. Our new playbook delivers insights surrounding a new performance equation - an innovative approach to games marketing that centers performance around people.

Zynga pulls out the 2022 app monetization strategy crystal ball | VentureBeat Zynga talks about what publishers and developers should expect from upcoming ecosystem changes, and what they need to prioritize in 2022.

Israeli studio Spring Games raises $7M from Playtika | VentureBeat Israeli studio Spring Games raises $7 million from Playtika to make nonfungible token (NFT)-powered games.

Star Wars: Battlefront 3 isn't happening as EA silos Star Wars at Respawn | VentureBeat Electronic Arts is consolidating its Star Wars efforts all at Respawn Entertainment. That means no Star Wars: Battlefront 3.

GamesBeat Summit: Why "gametainment" and brand is the future of game marketing | VentureBeat Playtike on how mobile game studios can build lasting relationships with their players to drive growth and engagement, at GamesBeat Summit.

Expect more gaming mergers and acquisitions | VentureBeat At a panel moderated by Gearbox CFO Jenna Hardy at our GamesBeat and Facebook Gaming Summit, we explore this topic.

This should be the death of NFTs | VentureBeat NFTs are coming, but they shouldn't. And a new video on YouTube is the definitive takedown of the technology and its faults.

How cross-play gaming on Facebook is increasing retention, engagement, and more | VentureBeat At the GB & Facebook Gaming Summit, Lotum talks about the opportunities for mobile game developers as FB improves cross-play functionality.

Randy Pitchford: Games as a hobby trumps games a service | VentureBeat Randy Pitchford, CEO of Borderlands maker Gearbox, believes that games as a hobby focuses on fun, rather than games as a service.

Apogee, creator of Duke Nukem, secures $5M in funding | VentureBeat Apogee Entertainment has accepted a $5 million investment

Meta's Rick Kelley on what to expect for gaming in 2022 | VentureBeat Rick Kelley has a unique window on gaming trends as vice president of global gaming at Meta/Facebook. He tells us what to expect in 2022.

Kidas raises money from Overwolf to protect young gamers from cyberbullies | VentureBeat Overwolf, the platform for building mods, has invested in Kidas, the creators of the ProtectMe anti-cyberbullying software.

Obsess: 70% of consumers who visit virtual stores have made purchases | VentureBeat A study showed that 70% of consumers who have visited a virtual store have made a purchase, according to a survey by Obsess.

Metaphysic, AI startup behind Tom Cruise deepfakes, raises $7.5M | VentureBeat Metaphysic, the company behind the Tom Cruise deepfakes, has raised $7.5 million to use AI to create lifelike replicas of people.

Vulkan graphics API gets important update to standardize its capabilities | VentureBeat Vulkan is getting an update to version 1.3 as The Khronos Group overseeing the project plans to bring consistency to graphics API.

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