German publisher General-Anzeiger launched a weekly newsletter called Bonn Appetit aimed at foodies; more than 600 people signed up even before the first issue was published in late May.

The publisher aimed to get 2,000 subscribers by the end of the year and was well on its way to reaching its goal with 1,500 subscribers by October (latest available figures). The newsletter also has a high open-rate of over 60%.

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https://whatsnewinpublishing.com/how-publishers-are-growing-subscriptions-with-newsletters-insights-from-wan-ifra/


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