[1] Bots have become more sophisticated, adapting their behaviors to be more like people — this can lead to so-called "click fraud," for example, whereby bots automatically tap on pay-per-click (PPC) ads to increase revenue for a website.
It's against this backdrop that one company,
Human Security, a
bot mitigation and fraud detection company for enterprises, announced today that it
has raised $100 million in a growth round of funding led by WestCap.
Human Security, which rebranded from White Ops back in March, offers products designed to protect applications, advertisements, and marketing investments from such abuse, using
machine learning and other threat intelligence techniques to identify malicious bots that mimic human behavior. Recent data suggests that 73% of enterprises lose 4% of their online revenue to ad fraud each year.
>> Read more. [2] Google today announced the acquisition of
Siemplify, a provider of security orchestration, automation, and response (SOAR) technologies.
SOAR platforms allow companies to
collect key security data, such as alerts, that its security operations team has been monitoring. The technologies ultimately aim to enable companies to prioritize and improve their incident response efforts. A recent survey from Trend Micro found that the proliferation of cybersecurity tools — enterprises typically have an average of 29 different security tools — have led to major difficulties around the prioritization of threats.
Google became interested in Siemplify for its platform that offers an "intuitive workbench" that allows security teams to improve their management of risk and reduce the costs they incur around addressing cyberthreats.
>> Read more. [3] Chief information security officers' (CISOs)
greatest challenge going into 2022 is
countering the speed and severity of cyberattacks. The latest real-time monitoring and detection technologies improve the odds of thwarting an attack but aren't foolproof. CISOs tell VentureBeat that bad actors avoid detection with first-line monitoring systems by modifying attacks on the fly. That's cause for concern, especially with CISOs in financial services and health care.
Enterprises fail to get the most value from
threat monitoring, detection, and response cybersecurity strategies because they're too focused on data collection and security monitoring alone. CISOs tell VentureBeat they're capturing more telemetry (i.e., remote) data than ever, yet are short-staffed when it comes to deciphering it, which means they're often in react mode.
Enterprises need to be
more aggressive about disrupting threats before those threats impact operations. To do that, CISOs, and the CEOs, and the boards they report to need to see cybersecurity spending as a business investment, not just a cost center.
>> Read more. 
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