While mobile gaming has soared in the last two years, concerns about sharing personal information with game developers have as well. Not to mention, some significant regulation and changes around data collection means games publishers and developers need to redefine their marketing to drive performance and game growth. Peel back the layers here.
Cut through the noise and increase your brand recognition by joining IAB PlayFronts on April 5 in New York City.
Developers, streaming platforms, and ad tech partners will showcase the effectiveness of strategic partnerships and advertising within the gaming and esports industry.
Discover how you can elevate your brand, increase revenue and tap into new audiences— request a pass today.
First-party data is the new marketing gold. Game developers are learning that using their first-party data is transformative – but only when they can fully own the relationship with their players by offering an authentic value exchange. Learn how successful developers are doing it.
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