Grocery delivery gives the consumer the one thing they never get back.
Time.
Car salespeople paint a picture in the mind of the consumer to envision a feeling of comfort and independence in a new automobile.
Painters sell art to envision what it will look like in a home.
Advertising sales representatives sell space and time to create a vision to their clients what the ad can do for them to be recognized in a media outlet.
Those who market and sell grocery delivery may want to focus on what the consumer can do with their free time and letting them handle the grocery shopping could be the best route that could lead to growth with a compelling story that resonates on the time gained.
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