An aisle to peruse items in a supermarket gives the customer freedom. That is, if they have time for it.
Yes, the process may be slow, staring at items, picking and selecting or putting items down, but the act of grocery shopping is cathartic. The mind tends to focus, wander, think, choose, and process information in the span of an hour.
Ironically, the consumer gets something from grocery shopping, individually, then in many instances. That is control. The control to make choices, buy groceries, try new items, and select how many items they want, or don't want.
Whether consumers choose to have their groceries delivered or to go into the supermarket, it could be the most productive, the most interesting, or the most controllable part of the day. That depends on the time to shop and the items on the shelves, the merchandising, and associates. An experience at the supermarket, if done right, can slow things down, which can be a good thing in a fast-paced society.
The act of grocery shopping. I'll call it 'slowetry' in motion'.
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