To have your groceries delivered on a consistent basis implies fewer customers shopping for groceries. It also could mean less frequency.
Another long-term effect is fewer chances of encounters at the supermarket and the choice to shop from home.
Amazon disrupted how people shop because consumers can now wait at home for a delivery, There is a middle part involved because the customer does not pick out the physical product, instead, they will select a digital form of the physical product and then have Amazon rep bring finish the delivery.
Same can apply to wait for grocery delivery. A grocery delivery rep will get your order for the products selected online by the customer.
What I am getting to is the transition where delivery transforms from a digital version to a physical version, -- that is, the products are tangible. Out of many changes with a delivery business model, the biggest change is not only the choice to engage with one less task of grocery shopping in a supermarket, it is where the physical form is ordered in a digital form.
To paraphrase, communications professor, Marshall McLuhan, the consumer does not look at the screen, the screen looks at the customer. In other words, the physical world, is now accepted in its digital form. The consumer accepts the digital form and as long as this continues I expect the trend for grocery delivery to continue because the technology to make physical products look better in a digital form than the service is here to stay for the long term.
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